Product promo video for a Yorkshire sports company
Aresson are a York based company who have created a reputation for producing high quality and innovative sports equipment.
We were contacted by the Companies Marketing Manager to see if we could help with the launch of a new Professional Rounders Bat. Up until this point in time, their focus had been on school and fun bats and balls for Rounders and other sports, but with their associations with The England Rounders Team, they had developed a new professional standard product that they were keen to promote.
We need a creative, short, powerful promotional advert to run on social media. Aimed at the professional player. The England Team are on board and will help in supplying players.
The video was to be short and powerful. It would be used on Social Media; Instagram and Facebook primarily and needed to appeal to the young professional/semi professional player.
The company was keen to use a colour treatment on the video to align with the look often seen in Instagram and to bring some character to the video. It also had to show the product in use - a lot!
So, on a very cold, but gloriously blue sky day, we met up at the first team meeting of 2018 on a playing field on the edge of Sheffield.
The England under 16 team were all very keen get their first look and feel of the new bat. The first requirement of the day was o shoot some lifestyle product photographs with the team as well as the product itself, we then set up to shoot the footage for the promo video.
With the most ideal candidate chosen, paperwork signed to allow her to appear on film, we are able to get all the footage we needed quickly. Aresson were also able to get some very positive feedback from the players experience with the bat as she used it in the production of the shots needed for the video.
Along with the product photographs and promo video, we also filmed two other short videos, again for social media use, but these were aimed at individual and team challenges that were to be used to promote improved skill to all Rounders players.
We are very pleased with the finished video, it achieved everything the brief set out to do and the client absolutely loves it!
If you are looking for a Professional Promotional video or product video, please get in touch. We have over 30 years in the creative industry, producing professional designs to promote business' large and small.